Developing an Integrated Interactive Marketing Strategy

Description

Your Interactive Marketing Strategy must be developed as an extension of existing marketing efforts. Too often we begin adding interactive marketing tactics such as Social Media, Organic SEO, and Pay-per-Click to an existing marketing strategy, putting each of these new tactics into silos, expecting each one to stand on its own without the support of an existing marketing foundation. Whether you have a marketing strategy in place, or you?re looking for an affordable way to get your brand in front of potential customers, Costa Leadership Institute has developed a focus session that will assist you with developing a fully integrated Interactive Marketing strategy from start to finish. This includes identifying the right audience demographic, the best geo-areas to target, and how to properly time your messaging based on your brand's unique products or services.